Due to challenges with her aging parents, Serese recognized that there was an opportunity to leverage technology to vastly improve the lives of older adults and better bridge the gap with their loved ones. As a result, she created ORA, an innovative personal safety alert device. Currently the founder and CEO of Kasiel Solutions Inc., Serese has more than 20 years of business experience in the financial services and technology industries. In addition, she is an active volunteer with a number of community organizations. Serese served as a family advisor and Chair for Client-and Family-Centered-Care initiatives – locally, provincially, and nationally. She has been formally recognized for being an exemplary leader and innovator.